Alternative Building Materials, San Diego Case Study

Friday, October 27 

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The panelists will present an overview of green materials used in residential and commercial designs. They will share a Southern California single family home currently under construction as a case study. They will discuss the design concept, the sustainable design strategies, and the victories and the struggles of getting a house made from recycled Styrofoam permitted in San Diego County.



Drew Hubbell

Principal of Hubbell & Hubbell Architects

Drew Hubbell’s diverse background ranges from historic restoration and adaptive reuse of existing commercial structures, to custom residences and remodels. He especially enjoys working on cultural and nature centers for non-profits and municipalities.

He leads the firm Hubbell & Hubbell Architects, and collaborates with his father—renowned artist James T. Hubbell—merging art and architecture in ecologically and aesthetically mindful ways. His firm specializes in sustainable architecture, green building materials and the use of alternative building materials such as straw bales, insulated concrete forms, adobe, and sprayed concrete construction.

Locally, Drew helped pioneer the use of alternative building materials, and has been a key figure in educating public agencies about their benefits, in order to gain acceptance and permits for these materials. Drew designed the first permitted straw bale structure in San Diego County, and his firm designed the first permitted straw-bale commercial building in the City of San Diego.


Ed Earl

Owners Representation / Construction Project Management Services-Priority One Project Management

With over three decades of experience in the construction industry and an MBA from Stanford University, Ed Earl brings unparalleled expertise to his role as a business coach for contractors and architects in the residential construction field. As the founder of Priority One Projects, a San Diego-based Construction Project Management firm, Ed offers Owner's Representation services for various projects, ranging from coastal remodels to a $25 million, 27,000 sq. ft. estate home.

Throughout his career, Ed has collaborated with a wide range of builders, gaining invaluable insights into what drives success in the residential construction industry. He generously shares this knowledge with his coaching clients, empowering them to enhance profitability and satisfaction within their businesses.


Mykaela Scarpace

Associate-Hubbell and Hubbell Architects

Mykaela Scarpace grew up on the East Coast and moved to San Diego after receiving her Master of Architecture (2019) and Bachelor of Architecture (2017) from Wentworth Institute of Technology in Boston, MA.

During her professional career, Mykaela earned her LEED Green Associate certification, co-founded a sustainability group at the architecture firm that she (now previously) worked for, and has presented alongside Drew Hubbell at sustainability lectures. She believes that architects have the opportunity to play an important role in the global effort to address environmental concerns and that it is our responsibility to fill that role.

Mykaela is now an associate at Hubbell and Hubbell Architects, where she focuses on sustainable single-family residences in and around San Diego. Alongside Drew Hubbell and Ed Earl, she will present one of the residences that she serves as the project designer on – The Serenity Project.


Dr. Joi Lin Blake

Owner of the Serenity Project


Dr. Joi Lin Blake is the owner of the Serenity Project. She is also the CEO of Common Good Executive Strategies LLC, an executive coaching firm. Dr. Blake has over thirty years of experience working with diverse organizations and professional teams in California.  She has extensive experience in the California Community College System and has provided leadership for several capital bond projects with a focus on sustainable and universal design principles. Most recently, as college president, she provided leadership for the Palomar College Maintenance and Operations facility which was the recipient of numerous architectural awards, notably, the Malone Grand Orchid in 2019. 

After retirement, Dr. Blake pursued her vision of creating sustainable communities beginning with the Serenity Project as a prototype. 


October 27, 2023 at 3:00pm - 4pm

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